Renault - Formula Strasti

Formula Strasti (eng.: The Formula of Passion) was an Adria region based promotion for the new Renault Megane. The basic concept was that in each country (Slovenia, Croatia, and Serbia) we would follow local celebrities / our hosts (Klemen Bučan, Ivan Šarić, Aleksandar Radojičić) in their Megane while they would travel from town to town, and pick up random people and drive them to their desired destination. While driving, they would talk about their passions in life. We filmed three videos per day, for five days. Meanwhile, online applications were open for nine people to win free tickets for the Formula 1 race in Monza, Italy. At the closing event in Ljubljana, Zagreb, and Beograd the organizers hosted an event and chose three lucky winners, who went directly to Monza. Bellow, you can see a final mash-up video of this project.

The crew

Production: Baza Media 2.1
Producer: Matin Smerdel
Camera: Miha Drnovšek
Editing: Nejc Milak
Motion graphics: Žiga Radulj
Photo: Filip Đurič

Agency: FABulatorij & Publicis